About
A marketer who doesn’t hand the brief to someone else.
Profile
For eight years my work has sat on both sides of marketing: deciding what a brand should say, and making the assets that say it. That combination means fewer hand-offs between the plan and the finished post, page or film.
As Digital Marketing Manager for PrimaCure, a South Korean cosmeceutical company selling to clinics and consumers, I ran Instagram strategy and content calendars, turned technical product science into education people understand, managed the brand’s Shopify, WordPress and Framer sites, and led event marketing for international congresses including IMCAS Thailand and IMCAS China.
As Multimedia Specialist at Avignon Clinic in Manila I spent three years producing clinical photography, physician video and campaign creative for treatment launches — work that ran from Instagram to full pages in Vogue and Tatler. My degree is in Computer Science, which is why websites, CRM and new AI tools are part of the job rather than a separate request.
What I bring to a team
Strategy that’s buildable
Plans written by someone who knows what each asset takes to make — so calendars are realistic and briefs are specific.
Production without the queue
Photography, video, design and copy handled directly, so campaigns aren’t waiting on another department.
On set, not just in the edit
Planning and directing campaign shoots with Philippine celebrities, then shooting and editing the photo and video myself.
Regulated-category judgement
Years of healthcare and clinical content: explaining treatments and science accurately, to professionals and to the public.
Cross-border collaboration
Hybrid work for a South Korea–based brand — 80% remote, 20% on-site — with campaigns for industry events in Thailand and China.
Experience
Download ResumeDigital Marketing Manager
PrimaCure Co., Ltd.
Marketing for a Korean cosmeceutical brand selling to clinics (B2B) and consumers (B2C) internationally.
- Lead Instagram strategy, content calendars, captions and campaign rollouts.
- Turn technical product information into science-led education, campaign concepts and creative briefs.
- Create product messaging, sales kits, brochures, treatment guides and clinic-facing materials.
- Manage event marketing for international aesthetic industry events, including IMCAS Thailand and IMCAS China — from pre-event promotion to on-site activation, live coverage and post-event content.
- Coordinate protocol videos, interview scripts, product visuals, webinars and launch campaigns.
- Manage primacureusa.com (Framer, with Shopify for e-commerce) and primacure.co.kr (WordPress with Elementor); support email, CRM and webinar communications in Mailchimp and Pipedrive.
Multimedia Specialist
Avignon Clinic
Multimedia and campaign production for a medical aesthetics clinic group.
- Produced clinical photography and video for healthcare and aesthetic marketing campaigns.
- Designed and edited assets for social media, advertising and promotional campaigns.
- Supported treatment and product launches, corporate events and clinic promotions — from planning to on-site activation and live coverage.
- Planned and scheduled social content; worked with internal teams, influencers and external agencies.
- 92%social follower growth
- 50%more client inquiries
- 1,100%engagement growth in a year
- 35%average engagement increase per quarter
- 20%higher click-through rates
- 1,000+clinical photos and videos directed
Measured from the start of the role to the end (May 2022 – May 2025), including campaign periods.
Freelance Photo & Video Creator
J’Photography
Independent photography and video production.
- End-to-end production for events, brand campaigns and portraits: concept, shoot, edit and delivery.
Skills & tools
Marketing strategy
- Digital marketing strategy
- Social media strategy
- Content strategy & calendars
- Campaign development
- Brand messaging
- Copywriting
- Event & launch marketing
- Social media analytics
Creative execution
- Creative direction
- Photography & clinical photography
- Videography & video editing
- Graphic design
- Photo retouching & colour correction
- AI video creation
Digital platforms
- TikTok
- YouTube
- Shopify
- WordPress + Elementor
- Framer
- Meta Business Suite
- Mailchimp
- Pipedrive
- GoHighLevel
Creative software
- Photoshop
- Lightroom
- Premiere Pro
- After Effects
- CapCut
- Canva
AI tools
- Claude
- ChatGPT
- Gemini
- Google Flow
Education & credentials
Education
Bachelor of Science in Computer ScienceTechnological Institute of the Philippines, Manila · Jun 2018 – Jun 2022
Languages
English (professional) · Filipino (native)
Certifications · Canva · Nov 2026
- Marketing with Canva
- Graphic Design Essentials
- Create Scroll Stopping Content
- Scale Creative Campaigns
- AI Skills for Students
- Work Smarter with AI
- AI Essentials 2026
Additional training
- Allergan Face’t Photography Training (aesthetic photography)
- Social Media & Content Strategy Workshops
- Event & Campaign Management Training
- Mastering Effective Communication
Have a role or a project in mind?
Tell me about the team, the brief or the gap you need filled.