Avignon Clinic: four treatment campaigns, one clinic brand

Avignon Clinic offers a full menu of energy-based aesthetic treatments. Premium treatments rarely sell from one post: people want to know what a treatment is, what it does and why this clinic, before they book a consultation — and every device launch competes for attention with the last one.

Three goals for each campaign: build awareness of the treatment, drive consultation bookings, and support the clinic’s promotions.

Give each treatment its own identity inside one clinic brand, and run every launch on the same sequence: teasers, an ambassador shoot, explainers that answer pre-booking questions, and an “Avignon Asks” interview post.

Education does the selling: “What is Thermage FLX?”, “5 Reasons to Choose”, FAQ series, “Treat / Plan / See” for Ultherapy and “Sofwave Benefits” handle the questions that stall a booking. Thermage FLX then extends into print, so a reader who sees the magazine page recognises the feed.

Four looks, one brand. Thermage FLX in warm blush with a single ambassador. Zaffiro in saturated red with a “Radiance” / “Timeless” teaser sequence. Sofwave in cool blues and water. Ultherapy in amber and gold with a dated launch countdown.