Work / Case study
Putting the physicians on camera
Short vertical videos in which Avignon’s own doctors introduce themselves and explain treatments — produced from shoot to final subtitled edit.
- Client
- Avignon Clinic
- Industry
- Medical aesthetics · Healthcare
- Project type
- Short-form video & clinical content
- Period
- May 2022 – May 2025
- My role
- Multimedia Specialist — videography, video editing, clinical photography
- Category
- Creative & Multimedia, Digital Marketing & Social Media
Business context
In medical aesthetics, people are choosing a practitioner as much as a treatment. Avignon’s physicians were the clinic’s most credible voice, and the content needed to show them.
Objective
Build familiarity and trust with the clinic’s doctors through short, platform-native video — and give treatment launches a human explanation alongside the campaign imagery.
Strategy
Let the experts speak. Doctors introduce themselves by name and role and explain treatments in their own words. Videos are cut vertically and subtitled so they work with the sound off in a feed.
Creative direction
Shot in the clinic’s own treatment rooms and consultation spaces, with consistent framing and on-screen captions, so each video reads as part of one recognisable series.
Execution
- Set up lighting and camera, and filmed in studio and in clinic.
- Edited for vertical platforms with captions and Avignon branding.
- Covered events and launches live for social channels.
Deliverables & tools
- Physician introduction videos
- Treatment explainer videos
- Treatment and facial content
- Event coverage
Tools
Gallery
Physician videos
Tap a video to play it here.
Results
Reported results
- 92%social follower growth
- 50%more client inquiries
Source: Resume — Avignon Clinic, May 2022 – May 2025, measured from start of role to end, including campaign periods.
Qualitative contribution
- A repeatable physician video format the clinic could extend to every treatment.
