Jersey SalandananMarketing & Creative StrategyResume

Work / Case study

Directing a celebrity interview, from set to final cut

A celebrity interview for an Avignon Clinic campaign: planning the shoot, directing talent across more than one set-up, shooting, and editing the final film.

Client
Avignon Clinic
Industry
Medical aesthetics · Celebrity content
Project type
Celebrity interview — direction, shoot and edit
Period
2024
My role
Director and editor — shoot planning, talent direction, shooting and editing
Category
Creative & Multimedia, Marketing Strategy & Campaigns
Jersey directing talent on set

Business context

Celebrity time on set is short and expensive. Everything — set, light, camera positions, questions — has to be ready before talent arrives, so the interview can run without stopping.

Objective

Capture a natural, on-brand interview with celebrity talent, and come away with footage strong enough for a finished film and social cut-downs.

Strategy

Plan the day around the talent. The shoot was split into set-ups — a seated two-person interview set and a styled portrait set — so lighting and camera could be prepared in parallel while talent moved between them.

Creative direction

Warm, soft key light and a clean, premium set so the people stay the focus, with a sculptural backdrop for the portrait set-up.

Execution

  • Planned the shoot and set-ups.
  • Directed the talent on set — posing, delivery and pacing.
  • Shot photo and video across the interview and portrait set-ups.
  • Edited the final film.

Deliverables & tools

  • Final interview film
  • Behind-the-scenes photography

Gallery

Contribution

What this project delivered

  • A finished celebrity interview film, produced from shoot planning through to the final output.

Skills demonstrated

  • Directing
  • Talent direction
  • Videography
  • Video editing
  • Lighting
  • Shoot planning

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