Work / Project
ThirtyG: brand identity and menu visuals for a protein drink brand
A protein drink brand built from scratch with AI: a logo made from a G and a lightning bolt, names for all 15 drinks, and a menu of AI-generated product visuals.
- Client
- ThirtyG
- Industry
- Food & beverage · Protein drinks
- Project type
- AI-assisted brand identity & menu
- My role
- Brand creation from scratch — logo, drink naming and AI-generated menu visuals
- Category
- Creative & Multimedia, Digital Marketing & Social Media
Overview
The name and the mark carry the promise: 30 grams of protein. The logo was designed from scratch with AI assistance, and I named every drink — Iron Latte, Mocha Muscle, Ube Strength, Green Beast and the rest — so the menu reads like a line-up of characters.
The product visuals were generated with AI and finished in Canva: each drink styled with its real ingredients, so the flavour reads before the label does.
Deliverables & tools
- Logo and icon (colour, white and on-dark versions)
- Names for 15 drinks
- 15 AI-generated menu visuals
- Menu launch social post
Tools
Gallery
Logo
Menu visuals
Contribution
What this project delivered
- A complete visual identity and launch menu for a new beverage brand.
