Work / Project
Slimmers World Elite: a promotions calendar for a premium gym
Membership drives, seasonal sales and class launches for a gym and wellness brand — a high-volume feed that still reads as one brand.
- Client
- Slimmers World Elite, BGC (freelance)
- Industry
- Fitness & wellness
- Project type
- Promotional social campaigns
- Period
- 2025
- My role
- Freelance — social media content and graphic design
- Category
- Marketing Strategy & Campaigns, Digital Marketing & Social Media, Creative & Multimedia
Overview
A gym’s feed runs on a calendar of offers: PayDay, 9.9, 8.8, Midyear, Halloween and month-end sales, plus referral rewards, free body assessments and open-house days. Around them sit class launches — Reformer Pilates, Powerbox, Upbeat Stepper — wellness weeks and staff recognition.
The design system keeps that volume consistent: deep blue gym photography, bold condensed headlines, a clear price block and the slot or deadline that creates urgency.
Deliverables & tools
- Seasonal and payday sale campaigns
- Membership and referral offers
- Class launch posts
- Open house and wellness event posts
- Staff recognition posts
- Square and 4:5 versions of each post
Gallery
Selected posts
Contribution
What this project delivered
- A recognisable promotional system across dozens of offers and launches.
