Work / Case study
Avignon Clinic 2023: launches, galas and society events
A year of events that put an aesthetic clinic in the rooms that matter: product launches for media and VIPs, a three-day branch launch in Baguio, an ambassador launch with SB19, the Avignon Gala, and a presence at the country’s biggest society balls.
- Client
- Avignon Clinic
- Industry
- Medical aesthetics · Luxury events
- Project type
- Event marketing — product launches, branch launch, galas, sponsorships
- Period
- 2023
- My role
- Event marketing — launch support, on-site activation and live coverage
- Category
- Marketing Strategy & Campaigns, Digital Marketing & Social Media, Creative & Multimedia
Business context
In luxury aesthetics, trust is built in person. Avignon Clinic’s 2023 plan used events to reach media, society figures and new communities directly — and to give them the treatments and the brand up close.
Objective
Launch new products and a new branch to the right audiences, open new communities for the brand, and strengthen relationships with media partners, society and award-giving bodies.
Strategy
One year, four chapters. Curated product launches and personalised experiences first, then new communities — weddings and Philippine pop — then a “More Than Beauty” story with the Avignon Gala and CSR, and finally a strong presence across awards and lifestyle events.
Launches combined science and luxury: media VIPs and ambassadors saw live product demos, so they understood the innovation rather than just hearing about it. The Baguio branch launch ran over three days — a media night with guests from Manila, a grand launch with Baguio society, and an exclusive treatment day for selected VIPs.
Creative direction
Every event looked like Avignon: florals, warm light and gold, white-and-cream table styling and the clinic’s wordmark on set, so photos from any event read as one brand on social.
Execution
- Supported launches and corporate events from planning and campaign preparation through on-site activation and live coverage.
- Produced event photography, video, social updates and real-time coverage to capture key moments and promote each launch.
- Created post-event content for social and digital channels.
Deliverables & tools
- Launch event marketing and on-site activation
- Live event coverage — photo, video and social
- Post-event content
- Society event and sponsorship coverage
Gallery
2023 at a glance
| Quarter | Focus |
|---|---|
| Q1 | Curated product launches, personalised experiences and the Avignon Baguio launch |
| Q2 | New communities unlocked — weddings and Philippine pop |
| Q3 | “More Than Beauty” — the Avignon Gala, the Most Beautiful coffee table book and CSR |
| Q4 | Strong presence at award and lifestyle events |
Product and branch launches — EXO 50, PSP Menarini, Baguio, Hydrafacial
New communities — weddings and the SB19 ambassador launch
More Than Beauty — the Avignon Gala and CSR
Society events — Pinky x Lifestyle Asia, Vogue Gala, Preview Ball
Awards — Silk Awards and Tala Awards
Events in 2023
| Type | Events |
|---|---|
| Launches | EXO 50 launch · PSP Menarini launch · Avignon Clinic Baguio launch · Hydrafacial launch · SB19 ambassador launch |
| Weddings | Weddings at Peninsula · Marry Me at Marriott |
| Brand & CSR | Avignon Gala · CSR in Bustos, Bulacan · CSR blood donation |
| Society & media | Pinky x Lifestyle Asia · Miss Baguio · Vogue Gala · MEGA Ball · GMA Ball · ABS-CBN Ball · Preview Ball · Red Charity Gala · I Want to Share Gala · Sparkle Spell |
| Awards | Silk Awards · Tala Awards |
From Avignon Clinic’s 2023 Marketing Initiatives recap.
Contribution
What this project delivered
- 22 launches, galas, society events and award nights covered in one year.
- One of the clinic’s biggest ambassador launches to date, with SB19.
- The Avignon Gala — the clinic’s biggest project of 2023.
